Lee Jeans Extreme Motion...for Guys
Buying a pair of jeans is perhaps one of the hardest purchase decisions any of us will ever make. It's not necessarily about the brand, although that does play a big role. It's more about the fit. Jeans can be the most comfortable thing ever, if they fit. And because jeans are such an important part of our lives, we have to be able to relate to the brand once we find a fit.
There has to be a fit and a fit.
Looks like Lee Jeans is trying to tap into this basic need with a product called "Extreme Motion" jeans for guys, trying to make the brand relevant to guys again via a great fit.
Here's a bit of a recap:
I gotta say that I love the video content they've been pumping out too. I can relate!
A new "Lee Man!" Well done, on both equations.
What's your experience? JIM.