Spike Jonze Creates a Short Film for HomePod
To my eye, the launch of Apple’s HomePod has gone down with little fanfare. At least to my eye. Admittedly, it’s hard to come into a marketplace as the third player in...especially when the first two are Google and Amazon. Even when you’re Apple. It’s hard to capture attention when others have grabbed so much already.
But perhaps now the time has come, with the release of a short film created by legendary Spike Jonze that features one of us...a presumably over-tired, over-worked, over-it city dweller who comes home to an ordinary home. She plops down on the couch, exhausted from it all. And suddenly her home (and she) comes alive, thanks to HomePod.
Take a look at it...
Granted, it’s just a piece of film. A piece of film with over 8million views already. But it’s art and it’s inspiring and it’s entertaining. And it’s certainly grabbing attention. We shall see if it captures sales too.
What’s your experience? JIM.
PS - For a behind the scenes account and video of the production, you can see/read it by clicking on this AdWeek article.