Adidas Originals — Made from Ocean Plastic
This is a bit of an OMG. And a start for many more to come, I do believe.
Adidas has partnered with Parley for the Oceans. Together they take ocean plastic (pollution before it hits the seas) and spin it into a thread that they then turn into sportswear...footwear in this case. Sneakers!
"Turning a threat into a thread."
This week, the brand announced that it has now sold more than 1 million pairs of sneakers made from ocean plastic. Certainly starting a new sustainable trend.
What's your experience? JIM