Brita's “New Year, New You” with Stephan Curry

Right about this time every single year, New Year’s Resolutions start to fade off. Brita must understand this, so it’s teamed up with Stephen Curry to inspire us to keep on keeping on.

This isn't the first collaboration between Stephen Curry (of the Golden State Warriors) and Brita (the water filtration brand), as part of its "Make Every Drop Amazing" campaign. In fact, it debuted a few  years ago with this little piece of video ...among other marketing elements:

"Make every drop amazing," indeed. Very inspiring.

Well this time around to inspire our new resolutions, Stephen Curry is back with YouTube sensation Rudy Mancuso to spread the word again. It's very well done, especially in the social media court of opinion...New Year, New You:

"You are what you drink!" And that is for sure! Happy New Year!

What's your experience? JIM