Salted Caramel Pepsi Joins the Latest Holiday Flavors Lineup
It seems as if the cola wars have gotten a bit more, well, salty. And sticky. And gooey. And sweet.
“Caramel meets Cola” with the new limited edition Pepsi Salted Caramel beverage. Wanna give it a try?
You better hurry, but it's only available for the holiday season, just like the newest from PepsiCo's other brand, Mountain Dew, with its Holiday Brew.
These moves could turn out to be smart thinking for brands who both exist in a category that has been slowing down. Limited Edition products bring much needed consumer attention to the biggest grocery season of the year...holiday.
Mixing and matching flavors isn't a new thing for PepsiCo and many others in the food space, and it's proving to produce results. Witness PepsiCo's food brand Lay's and their adventurous mixing.
Need I say more? Chicken and Waffles flavor in potato chips? Yup.
What's your experience? JIM