Cigna - TV Doctors of America

Cute video here from Cigna...infamous television doctors who are banding together with Cigna to prompt us to go see our real doctors...and get a physical exam.

And it seems to be a campaign...

Makes sense from an insurance company...preventative care will cut costs. Makes sense to use these particular actors because then the message just might break through.

Clever! What's your experience? JIM

Jim JosephCigna, HollywoodComment