New Billboards on the Vegas Strip Offer Thanks

"What Happens in Vegas, Stays in Vegas" is perhaps the best brand tagline or brand positioning or brand promise of all time. At a minimum, it's right up there with the best of them. And Las Vegas as a brand has been incredibly consistent through the years, offering a guilt free experience unlike any other.

As the brand says, "we are there for you."

Well now it's time for us to be there for the brand. A new series of billboards have appeared along The Strip and in other key places around the city to offer thanks for the support given to the city during the recent horrific and violent event there.

In these billboards, gone are the vibrant colors and the provocative messaging. But simply a clear ask of continued support.

So well done. And I know the support continues to pour in.

What's your experience? JIM