JetBlue took a bold, community move to help for those displaced by the incoming Hurricane Irma.
Despite prices competitively being much higher, the airline capped it's pricing at $99 per flight to help people get out of harm's way. The other airlines soon took note and followed in the same direction. The brand's move was in direct contrast with some social media buzz stating that airlines were doing quite the opposite by actually raising prices. JetBlue turned that conversation and dynamic around. Well done.
A bold leadership move...one that shows the brand is truly trying to be a part of our collective community. Perhaps building loyalty for future flights as well.
What's your experience? JIM