GE Puts STEM into the Grand Central Constellations

Ok, there are marketing stunts and then there are marketing stunts. This is a good one.

Grand Central Station in Manhattan has been home to its constellation ceiling since 1913. It's quite a New York scene if you've ever seen it. Go see it.

Well this week GE gave it a new twist by re-arranging the constellations to celebrate pioneering women in STEM fields as a way to encourage today's young women to pursue such careers.

BTW - STEM stands for Science, Technology, Engineering, Mathematics. I can never remember the "M!"

The "stunt" has a limited engagement, but hopefully unlimited impact in inspiring young folks (men and women) today.

I know it did me. What's your experience? JIM.