The Veuve Clicquot Journey

I love this packaging promotion from the classic Veuve Clicquot champagne brand. 

To my naked eye, it's a creative attempt to get consumers to remember that the champagne is made in the Champagne Region of France, at the Maison Veuve of the most iconic champagne houses of the region and of the world. Made famous by one of the original business women of the world as well, Madame Clicquot.

Each package shows the distance from a major world city to the Maison, as if you can journey there when you sip the fine beverage.

The packaging made for a great display in the store I was shopping over the weekend. So much so that I just had to buy "LA."

I was feeling a little California-France journey. What's your experience? JIM