Amazon - The Tallest in Times Square

While yesterday I wrote about Amazon deepening its food business, today I want to mention a record-breaking stunt completed by the same brand this past June.

Amazon built a seven story (yes seven!) Echo in Times Square, breaking a record held by Pepsi for the largest stunt ever created in Times Square.

While it wasn't interactive and we didn't hear from Alexa, it was huge. Hard to miss, one could say. Just like Amazon's expanding business. This time promoting its music service, which I have to say as a user is pretty awesome. Just one more way that Amazon is infiltrating our lives.

And I love the culturally-relevant messaging.

"Love is all you need."

Or is it "Alexa is all you need?"

Too much? Want more? What's your experience? JIM