Cheetos Online Museum

A student from my NYU class this week shared something very cool...The Cheetos Museum.

You gotta love the dinosaur on the home page.

It's an entire online gallery of all the interesting, funky, and random shapes that come out of a Cheetos bag. Consumers can upload their "finds" and become a part of the museum. Each submission gets a chance to win a big prize.

There are different galleries depending on the type of Cheetos...

...and there's even a gift shop!

The photos are hysterical! And of course the social engagement is off the charts!

Really smart marketing to engage your audience with a behavior that they're already just making it more fun and more shareable and more rewarding!

What's your experience? JIM

UPDATE: A friend just told me that this campaign won a Cannes Lion this year at the Cannes Lions Festival of Creativity! I can see why!