"Socks are the #1 requested item in homeless shelters."
They called the company Bombas, the Latin word for bees. Bees live in hives and work as a team. Bees are unbelievably productive and they give back to the community. Bees are good for planet earth.
The name is a perfect fit. Just like the socks.
I always say that a brand should deliver an emotional benefit, and Bombas clearly delivers on that front. But when it comes to function, there's no stopping the products either.
Here's a video that explains the entire concept:
So inspiring. The perfect formula...function, emotion, purpose, community, sharing, giving back. Bombas.
What's your experience? JIM