China - Making Diamonds Out of Smog

This campaign has so many good things going on...I don't know even where to start.

Environmentalism. Safety. Artisty. Architecture. Fashion. Commerce. Funding. And I'm sure some Politics.

And then there's Smog.

It's no secret that China has a smog issue. A legendary artist was commissioned to do something about it by creating a piece of architecture that sucks in the smog and pumps out diamonds. Well, not real diamonds but fashion diamonds nonetheless.

Yes, you read that correctly.

Then the diamonds are sold to fund the installation of more smog-sucking structures.

Yes, you read that correctly.

See here for yourself:

At the end of the day, so simple...yet with so many dimensions. From the World Economic Forum and artist Daan Roosegaard.

What's your experience? JIM