#HoldTight from ANZ

Such a simple message...generally the best kind.

Right when much of this discussion is in our popular culture...generally the best time.


Coming from long-time LGBTQ Pride supporter ANZ, a major bank from Australia.

The same bank that for three years has celebrated Pride with GayTMs:

The same bank that changed its name last year to GayNZ by transforming its branches into iconic gay meccas.

Dubbed "the gayest bank in the world." But to me a great brand showing how it's been an active member of the community...generally the best support.

What's your experience? JIM
Jim JosephANZ, pop cultureComment