Nike Celebrates the Spirit of the Cubs

Something monumental happened in sports happened this week...the Chicago Cubs won the World Series, an event that was 108 years in the making. Unbelievable.

While I'm not a big sports fan, I am a fan of pop culture. And I'm particularly a fan of how pop culture unites us. Even if you're not a Cubs fan, you have to smile just a little bit at this win after so many years.

I am certainly a big fan when a brand jumps in and becomes a legitimate part of the celebration.

Nike did just that...they jumped in when the Cubs won, as they've done before with big iconic moments in sports. This one takes the cake, however, in capturing the spirit of the Cubs win and the spirit of sports in general. It's a must-watch.

This is what makes Nike, well, Nike.

Along the same spirit, Budweiser brought back an icon to celebrate the win:

I mean, what's not to love here? What's your experience? JIM