Swipe to the Beat - Tinder & Spotify

This is actually quite brilliant. Tinder is partnering with Spotify to add music to the entire dating/swiping experience. Brilliant.

Let's face it: for most of us, music is an important part of our lives. Music choices often create bonds between friends...and lovers. So why not get a peek into the musical choices of would-be dates? Why not be able to see who else shares your musical tastes? Why not add a little flair to the entire swiping experience?

Why not pair music with someone you're looking to pair up with?

So now you can attach your "personal anthem" (as the brand says) to your Tinder profile, create song lists for others to crawl, and listen to those of others as you explore about your potential Tinder mates.

Quite smart...quite fun. And so obvious. Sometimes really good marketing comes from a very obvious pairing.

As Dick Clark would have said, "It's got a good beat and I can swipe to it." (totally dated myself there)

What's your experience? JIM

P.S. - What's your personal anthem?