Measurement - A Roundup Article

Stating the obvious here...the measurement of any marketing program is a key component to the strategic planning process for any brand or business. And while there is universal agreement to that obvious statement, there is no universal protocol to making it happen. Hence, it's not so easy to put into practice.

I was lucky enough to recently participate in a roundup discussion on the topic of measurement, where I along with other industry folks offered my point of view on the topic.

Give a click here to give it a read.

What's your point of view? What's your experience? JIM