We are into week two of the Presidential Conventions...and into week two of the chaos that is increasingly beginning to seem like normal. It's downright awful.

So as a bit of a break, I thought it would be good to take a look at another angle in this year's campaigns. I didn't realize that you can't run for President if  you are under 35 years old. Well the brand Captain Morgan doesn't think that's right and is looking to do something about it.

By featuring all of these majorly successful and impactful under 30's, the brand makes a pretty compelling argument. Because after all, under 35's can do just about anything. And I'm betting that the source of the brand's success is also folks under 35. My bet anyway.

It's nice to see a brand take a stand during this election season, but in a different manner. I'm betting that this may just be the first of many. It's a bit refreshing, to say the least.

Well done. What's your experience?  JIM