The Evolution of Justin Beiber

Never really thought I'd be caught writing about Justin Beiber...but I do say that anything and everything can be a brand. Including Justin Beiber.

So here's an article from CNBC about Mr. Beiber, and the evolution of his brand. I helped contribute to the thinking, which was actually a lot of fun.

Click here to give it a read.

What's your experience? JIM.