The music festival Coachella is reaching new heights of success, and to think I remember the first year it was born. It's become not only a pop culture event, but it's also become a brand.
Gosh, I'm getting old.
But not as old as the newest version - Desert Trip - featuring classic artists like Bob Dylan, The Rolling Stones, Neil Young, The Who, Paul McCartney, and Pink Floyd. Now that's a lineup.
It's been coined "Oldchella." Indeed.
This year's marquis music festival saw 200,000 attendees and over $84million in revenue, more than any other music festival in the world. At 53, I was there, I contributed, and I probably doubled the average age.
And I may just check out this newest incarnation...they are "my generation" after all! I love when a great brand has line extensions. This one goes from from Millennial to Boomer and you just gotta love it.
What's your experience? JIM