New Spin on #FriendsAreWaiting from Budweiser

As a culture, we've tried every which way but loose to get people to NOT drink and drive. Celebrities, politicians, bloggers, influencers, moms, dads, and brands have all pushed the message out that the last thing ANYONE should do is to drink and drive. Even the beer, wines, and spirits brands have taken their turn to promote responsible drinking.

As well they should.

So where's the one place we could turn to that perhaps hasn't already been tried and perhaps could be effective? As they say, when in doubt try babies and dogs.

I'm all for the dogs!

In this new spot, mega-brand Budweiser uses man's best friend to show us the spirit of responsible drinking and making smart choices. The #FriendsAreWaiting campaign isn't brand new, but this story puts a new spin on it. And may just get through to people.

Let's hope.

What's your experience? JIM