Alexander HamilPeep

It's Easter season which means a very important pop culture phenomenon comes back to life...Marshmallow Peeps. A fan favorite, to say the least.

Another completely unrelated cultural phenomenon is happening at the same time...the Broadway Show Hamilton.

Who could ever imagine that these two worlds could collide?!?

Enter The Washington Post, who conducts an annual diorama contest right around this time of year. Yet another unrelated cultural phenomenon. Make that three worlds colliding.

The best entry, IMHO? One contestant completely recreated Hamilton using only Marshmallow Peeps! Fabulous doesn't even describe it.

This is the holy grail of marketing...when a consumer, without you even knowing it, inserts your brand into pop culture giving it a new relevance and hitting an all new audience.

Alexander HamilPeep indeed!

When the winner is announced, I sure hope the brand rewards this team. They've propelled the brand to a whole new level.  Bravo, bravo, bravo!

What's your experience? JIM