Asiana Airlines, The Brand

The tragic airplane crash in San Francisco is just awful, and my hearts go out to everyone affected.

I would have to say, though, that the way Asiana Airlines has handled the whole crisis, from a branding perspective, is quite impressive.

I wrote an article about it for Huffington Post, you can click here to read about it if you'd like.

What's your experience?  Jim.

Jim Joseph
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur and Huffington Post