Tesco Mobile - A Campaign to Keep Teens Safe

Full circle here …

Source: Tesco Mobile

Tesco Mobile launched a very interesting campaign in the U.K. that could be considered public service, and it serves everyone including the brand.

It’s all meant to teach parents and caregivers the online slang language that teenagers use.

Ok, got it. Here’s one of the out-of-home billboard ads. The campaign also includes a big public relations push, as well as a social media campaign.

Source: Tesco Mobile

Part of the rationale is to help close the generation gap for sure. But the other part is to spark conversations so that parents and caregivers can talk to teenagers about online safety. Opening dialogues mean having frank conversations about the dangers that exist to unsuspecting and inexperienced children and young adults who might not understand otherwise. Parents can help, and by opening up and creating a common connection, Tesco Mobile is paving a way forward.

Source: Tesco Mobile

“Keeping up keeps them safe.”

Brands that can help solve a problem make meaningful connections that build relationships in the community, and this is an excellent example. And I’m sure in the process they are selling their online services, which is good for business. And it’s in their best interest to also make sure their customers are safe on their services as well. Full circle.

Well done. What’s your experience? JIM