Selleys “If You Can Take It, It’s Yours”

If you’re not familiar, Selleys is an adhesive brand in Australia. The brand has a nice “cheeky” style and tone that is quite engaging, in my opinion. Draws you in.

Recently the brand did a live activation in Sydney that was exactly that, engaging. The brand literally “glued” rather expensive “gifts” to a billboard and invited people to try to pull them off. If successful, they could take the gift home. Take a look …

I can’t exactly say why, but it kinda reminds me of this spot from Krazy Glue from back in the 1980’s …

And while this is an entirely different category and an entirely different stunt, I am also reminded of this classic move (random, I know!) …

Anyway, back to the point … Selleys did an awesome job with this activation/stunt and the brand did an awesome job capturing it on film and turning it into engaging social content that lives on and extends

Selleys, I’m yours.

What’s your experience? JIM