Hudson Williams for Peloton “Let Yourself Go”

Source: Peleton

As a continuation of its new campaign “Let Yourself Go,” fitness brand Peloton is tapping into the red-hot cultural phenom of “Heated Rivalry” star Hudson Williams for a sequel spin.

In the now viral video, Hudson is working out with a Peloton celeb trainer in cross training fashion, and getting quite the sweat on. Hence the point of the spot.

There’s not much dialogue. Scratch that, there’s no dialogue just all demo. Just all movement. Hence the point of the spot.

To this marketer’s eye, this spot is spot on. This is the kind of efficient workout that at-home fitness buffs look for and this celeb-infused inspiration proves it. It’s a good use of celebrity and video to get you thinking about the brand.

No more. Not sure it needs to do more. And BTW, it still works even if you don’t know Hudson or the Peloton instructor.

Sometimes simple does the trick, and in this video Peloton shows such restraint to keep it simple and it simply works.

Here’s the first installment of the campaign, if you’re interested.

If you need any evidence of Hudson’s popularity right now (the man is everywhere!), check out his starring role in Laufey’s new music video. Love her sound! Love his look!

Way to go, Peloton! What’s your experience? JIM

P.S. - Here’s some behind the scenes footage …