Harry Styles Extends “Pleasing” with Sexual Wellbeing Products #MusicMonday

Source: Pleasing

I don’t know how I missed this, but about four years ago Harry Styles launched a beauty brand called “Pleasing.” It’s a focused line of lip serums and nail paints, and it is meant to be gender neutral. With Harry as the model/spokesperson!

Harry then followed up a couple years later with a “Pleasing” line of gender-neutral perfumes with fragrances such as "Bright, Hot," "Closeness," "Rivulets," "Welcome Dreams," and "Happy Accident." Amazing!

Source: Pleasing

Well now Harry is extending his “Pleasing” line with two sexual wellbeing products called “Pleasing Yourself,” with the introduction of a personal vibrator and a silicone lubricant.

Source: Pleasing

The launch includes a collaboration with Planned Parenthood of America for sexual health/wellness education as well as distribution of condoms produced by “Pleasing.” A well-rounded effort I would say.

Given Harry’s brand and brand essence, I would say that this is all on brand strategy with very smart extensions that are carefully crafted and well timed. Harry exudes sexual energy and he himself has stretched gender norms, so it makes sense that his products would do the same. I admire that each like is carefully curated with just a few core products, not huge lines that go on and on. Focus!

I’m hoping that his continued success means we will see more in the coming months and years.

What’s your experience? JIM