Brands Bring It for Mom on Mother’s Day

Here’s to all the Mother’s and Mother Figures all year long, every single day …

Source: DoorDash

Brands came out in full force to help families celebrate Mother’s Day this year, and I for one was so happy to see it all (as a marketer, dad, and son). And while I may not have captured it all, I did take in the insights that were captured by the brands as they released campaigns and programs designed to not only thank mom ,but also give her a boost by helping their families thank her.

For example, here’s a campaign from DoorDash called “DoorDad” which is anchored around giving mom a break on Mother’s Day because (let’s face it) we never give mom a break. So let’s equip dad to help give her a break. I’m betting we got a lot of head nods to this one!

Then there’s the campaign from teleflora with the rich insight that we often don’t appreciate mom until we are much older when we realize that she is what has supported and shaped us, and is still doing so. To be honest, I would have loved to see a campaign call to action/promotion here, but I am enamored with the sentiment as a parent myself. My daughter is now a parent too so I see her going through this now, which makes it all the more richer for me! I know others relate as well.

My third Mother’s Day shout out is from bubly where the brand acknowledges the (let us say) less than ideal gifts we give to mom … along with a chance to redeem ourselves. Nice broad reach here of gifting back to mom.

Three great examples where brands meet culture, become a part of culture, bring an insight to bear that make a family connection, and then in essence help to solve a problem. With a creative solution and campaign legs.

Well done. Here’s to mom!

What’s your experience? JIM