And the 2025 Emmy for “Outstanding Commercial” Goes To …

Source: IG

Many folks don’t know that the Emmy Awards also gives out a statue for the best “advertising” or in this case “outstanding commercial.” The award has been given out since 1997 as part of the Primetime Emmy Awards during the Creative Arts ceremony which is not televised but still announced.

So you may not have noticed, but I certainly did!

There were actually six commercials nominated this year, all of them absolutely fantastic:

• “Batman vs. Bateman” for State Farm

• “Brian Cox Goes to College” for Uber Eats

• “The Boy & The Octopus” for The Walt Disney Company

• “Flock” for Apple Privacy

• “Heartstrings” for Apple AirPods

• “So Win” for Nike

All of them were big production numbers, showcasing the craft of our commercial/advertising work … as well they should because after all this is The Emmy Awards.

The winner ….

Celebrating our craft is an amazing thing to watch, which is essentially what I do with this blog so of course I am thrilled to see this recognition at The Emmy Awards for any brand. For all of these brands!

Congratulations to the nominees and to the ultimate winner. But in my book, we are all winners because we get to do this for a living!

What’s your experience? JIM